Posted on OCTOBER
04
*
Luxury hair care range launches in Plathora Hair lab and Harvey
Nichols this autumn *
With
a cult following of A-list celebrities including Gwyneth Paltrow,
Jennifer Lopez and Johnny Depp, it’s no wonder that there has been
such hype and excitement over luxury hair care range, Rahua, which is
made from 100% natural Amazonian ingredients, finally launching in
the Middle Eastern market.
Rahua,
(pronounced Ra-wa), is certified organic and contains a conditioning
nut oil which is found in the deepest, darkest parts of the Amazon
rainforest. This Rahua nut oil repairs even the most damaged hair and
has been used by the Amazonian tribal women for centuries. The key to
Rahua’s outstanding performance is its molecular structure, which,
unlike other botanical oils that simply coat the hair strand, the
extraordinarily small Rahua oil molecule is able to deeply penetrate
the hair’s cortex, bonding and repairing it while simultaneously
smoothing the cuticle. Containing no silicone, sulphates or any
other ‘nasties,’ the luxurious collection is also gluten free and
certified organic. The collection is kind to your scalp, able to
treat a variety of scalp conditions including dermatitis and eczema,
and is focused on protecting the environment too!
The
luxurious Rahua collection features nine premium products including
shampoos, conditioners, hair elixir, hair mask, voluminous spray,
hair wax and finishing treatment.
Some
key picks from the range are as follows:
Rahua
Shampoo: This
100% natural, organic and light lather shampoo (AED 210) creates and
maintains healthy, bouncy and lustrous hair. Perfect for colour
treated hair too, a natural cleanser derived from UNGURAHUA oil
gently cleanses the hair without removing the colour pigment. Rahua
molecules deeply penetrate the hair shaft, strengthening and
fortifying weak, damaged strands while regenerating the scalp and
hair follicles. Gluten free super food Quinoa, and Rahua’s
signature scent Palo Santo complete the shampoo’s powerful
ingredient mix.
Rahua
Conditioner: The
thick, super rich formula of this conditioner (AED 220), which
doubles up as a medium hold styling cream, creates manageable, soft
hair without the build up! Fortifying and nourishing weak,
damaged hair, this conditioner nourishes the scalp and reinvigorates
the hair follicles.
Rahua
Omega 9 Hair Mask: This
luxurious hair mask (AED 395) offers powerful repair at home,
rejuvenating dull, damaged hair and preserving colour vibrancy. It
deeply penetrates the hair shaft helping it spring back to life while
ensuring maximum shine and softness. Quinoa protein strengthens the
hair shaft, while lavender and eucalyptus add a touch of aromatherapy
to help inspire a relaxing, once–a-week, 15 minutes beauty ritual.
This product, often referred to as ‘hair insurance,’ offers the
benefit of a typically salon-only, intensive treatment in the comfort
of your own home.
Rahua
Elixir: Offering
a 100% natural solution to your toughest hair-care challenges, this
exceptionally rich and pure formula (AED 1,075) delivers longer,
stronger and healthier hair and scalp. Just one to three drops of
this Amazon rainforest grown product will transform your hair from
dull and lifeless to strong, healthy and lustrous.
Creator
of the Rahua Collection, renowned stylist and colourist, Fabian
Lliguin is an avid humanitarian and supporter of the preservation of
Amazonian tribes and continues to return to the rainforest several
times a year to purchase Rahua, Ungurahua and other native oils
directly from the women of the Quechua-Shuar, Achuar and Waorani
tribes, as well as to educate these indigenous people on successful
trade practices, intellectual property rights an other human rights
issues.
Rahua
empowers women all over the world by giving them beautiful, healthy
hair and it provides a means by which the native women of the Amazon
can support themselves, thus empowering them too.
The
Rahua range will go on sale in Burj Al Arab in October 2014, with
other outlets to follow. Visit www.rahua.com to
discover more.
About
Rahua Hair Care:
For
centuries, women from the Quechua-Shuar tribes have traveled deep
into the Amazon rainforest to prepare a highly potent, restorative
oil they call Rahua (ra-wa) – believing it to be the secret to
their thick, flowing, lustrous hair. In the 1990s, these women shared
Rahua’s power with renowned New York stylist and colorist Fabian
Lliguin, a native Ecuadorian of Quechua descent. Intrigued, Lliguin
studied Rahua’s revitalizing effects on his own clients’ hair.
Dry, damaged strands sprang to life with renewed, bouncy elasticity.
Color treatments remained shiny and vibrantly true while irritated
scalps calmed under Rahua’s soothing care. It was an instant
success among his clients including a host of A-list celebrities.
Today, Amazon Beauty features Rahua as the star ingredient in the
Rahua Hair Care Collection and the company continues to build their
earh-friendly, sustainable business in partnership with women from
Amazonian nations such as Waorani, Achuar, Quichua, Quechua and
Shuar. For more information visit www.rahua.com
